Gumball 3000

Gumball 3000 is an Entertainment Group founded in London by Maximillian Cooper whose vision was to create an aspirational lifestyle brand that combines automobiles, art and popular culture. In 2017, the annual Gumball 3000 tour had a stop in Tirana, where their activities were hosted and organized by Iceberg Communication. True to their motto “Drive all day, party all night”, their stop in Tirana included a spectacular car show that gathered thousands of people in the main square of Tirana followed by an exclusive gala dinner for Gumball participants and an after- party with the performance of DJ Afrojack.